One question, one take, one story. Three to five minute conversations filmed in the founder's actual workspace. No studio, no script, no press release.
"Nobody in this office has met most of our users. That is the point. The product has to explain itself."
One take, filmed at the desk. Why developer tools force you to be global from the first commit, and what that does to how a Belgrade team writes documentation.
"We financed two years of product with invoices. I would not call that a compromise. I would call it runway."
An unglamorous, unusually honest account of funding a product attempt out of an agency P&L. And the month the two businesses started fighting each other.
"Everyone here can hire a backend engineer in a week. Try hiring someone who has taped out a chip."
Filmed among prototypes and oscilloscopes. What it takes to build physical products in an ecosystem organised almost entirely around software services.
"Filming this month."
Eight years abroad, then back to Belgrade with a remote contract and a side project. The brain-drain story told by someone who reversed it.
One question, one take, thirty minutes of your day. English or Serbian, your choice.
Put your name forward